How Content Can Catch Fire With Amplification Process With Heidi Cohen

How Content Can Catch Fire With Amplification Process With Heidi Cohen Do you do whatever you can to get a prospect’s consideration? Numerous advertisers really come up short with regards to interfacing their clients and substance. Today, we’re conversing with Heidi Cohen, boss substance official of Actionable Marketing Guide. She depicts how you can gather speed to keep your substance noticeable, consumable, and noteworthy. Additionally, Heidi shares a strategy to follow for your content’s intensification and dissemination process. Contrast among dispersion and advancement of substance Circulation Method: Touch off (up to initial three days): Build a system and sparkle participants’ intrigue and ability to draw in with and share your substance Fuel (first month): Plan, oversee, and plan online networking promoting to keep content new and noticeable; use numerous mediums (for example video, sound) Spread (continuous): Road test substance to figure out what works or doesn’t to draw in new individuals; perform review to refresh content and get changes Under 60% of advanced traffic is human; form connections and be inventive to arrive at people who will share your substance Approaches to make new or prop content up incorporate visuals/pictures, visitor posts, assemble authority, get individuals included, take content live, and go to meetings Connections: Heidi Cohen Buy in to Heidi Cohen’s Newsletter Hootsuite Cushion Aaron Orendorff Instructions to Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker Andy Crestodina Steve Dotto The Secret 3 Steps For Content Amplification And Distribution Success 5 Basic Content Types Customers Need How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits Yale Appliance Brian Dean The New York Public Library on Instagram The most effective method to Network at a Conference: 101 Tips From Marketing’s Best Content Marketing World Gini Dietrich Compose a survey on iTunes and send a screen capture of it to get a consideration bundle! On the off chance that you loved today’s appear, if you don't mind buy in on iTunes to The Actionable Content Marketing Podcast! The digital broadcast is additionally accessible on SoundCloud, Stitcher, and Google Play. Statements by Heidi Cohen: â€Å"You don’t need to have your advancements seem as though backdrop implying that nobody sees them.† â€Å"Optimization is key on the grounds that it’s not simply that one shot in the dark.† â€Å"You’ve got the opportunity to ensure that all that you make has‘connected content’.† â€Å"Keeping that substance going is path less expensive than making it again.† Im a major defender of testing and following to get those gradual 10% upgrades.

What Do You Mean By A Definition Essay Topics List?

What Do You Mean By A Definition Essay Topics List?If you want to write a very good academic or professional essay, you need to determine what the definition of your topic is. It doesn't matter if you are writing a doctorate dissertation, an undergraduate dissertation, or a master's dissertation; you should know the definition of your topic before you begin writing. You want to have a wide base of knowledge on a certain topic, so that when you begin your research for the essay, you will have enough information to write about what you know.No matter which of the topic areas you are researching, you should always consider your own definition of it. When you write an essay, you should include your own opinion on the topic. You should always be sure that what you have written is your own and not based on other people's opinions.There are many different definitions and options for what constitutes a common definition. Some definitions are very broad, such as the definition of a certain sc ientific term. For example, the commonly used definition of a science class is 'a class that covers all of the basic study in science.'For another definition, the definition could be that the topic is 'the study of what is'. Of course, there is a world of difference between those two definitions. However, they can both apply to one topic or another.One of the reasons that a common definition of a topic is so important is because you don't want to include too much detail about a topic, and have it appear as though you are writing about a different topic entirely. If you are writing about biology, it is okay to include some information about evolution or about our understanding of it. You should also talk about what is in the human body, how our species evolved, and some other biological facts. However, a good definition essay topics list should have a limited number of topic descriptions, so that it is easy to locate the information you want. The great thing about a list of topics is that you can also think about different definitions and the possible ways to relate them. For example, if you are writing about the internet, you can think about what would constitute the internet and how people use it today, as well as how you would use it in the future.You should also remember that different definitions will mean different things in different academic settings. For example, the dictionary definition of a definition, would say that a definition is 'a set of meanings or definitions which are agreed upon by the members of a group'. There is also the common definition of a definition, which would tell you that a definition is 'a standard by which people agree upon or understand something'.So when you are writing your essay, you will need to find a definition essay topics list that will provide you with the best results. However, you also need to understand that this is not the only criteria that will make your essay impressive. You must also be able to share your opi nion on the topic, and also tell your reader why he or she should care about the topic.

Two Shaft Gas Turbine Lab Report Sample

Two Shaft Gas Turbine Lab Report Paper It has isentropic procedures happen that upon examination portrays the Carrot cycle. It very well may be indicated that it is the most effective cycle for changing over a given measure of Herman vitality into work, or on the other hand, making a temperature contrast by doing a given measure of work. Computations were accomplished for the air blower, burning chamber and turbines. Force, isentropic proficiency, mechanical effectiveness and weight misfortune were totally concluded in light of mistake factors. In the ignition chamber, the general weight misfortune and the turbine section temperature were determined barring the hypothetical temperature ascend in the warm effectiveness estimation. In turbine 1, pressure proportion and warm productivity was determined, However frictional warming happens permitting the estimation or warm proficiency to be changed a bit. In the gas generator power, isentropic and mechanical effectiveness were determined with both the turbine and the blower considered. Correspondingly the gas turbine estimations were finished mulling over that the fifth temperature must be hypothetically inferred, considering some room for give and take. At long last the general force proficiency of the two-shaft turbine Vass determined with the balanced warm effectiveness from the chamber. We will compose a custom paper test on Two Shaft Gas Turbine Lab Report explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Two Shaft Gas Turbine Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Two Shaft Gas Turbine Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer

Relationship Analysis Essay - 1067 Words

Module 4/ Assignment 2: Reflection Paper 1 Module 4/ Assignment 2: â€Å"Relationship Analysis† Reflection Paper Raymond Martin Interpersonal Effectiveness July 24, 2009 Module 4/ Assignment 2: Reflection Paper 2 The type of relationship I will be analyzing is my friendship with Jeremy Orner. The relationship model that best describes this relationship would be the one developed by Mark Knapp (Knapp Vangelisti, 2006) who broke down relationship development into ten steps. This model explains friendship throughout our ten years as friends, so far we have been through 9 of the ten steps; Initiating, Experimenting, Intensifying, Integrating, Bonding, Differentiating, Circumscribing, Stagnating, and Avoiding,†¦show more content†¦We started to talk and find out more about each other, as we talked, we found out that we had a lot of similarities. We both like muscle cars, we had the same ideas and beliefs about what the â€Å"dream car† would look like, what kind of motor, and how much hp (horsepower) it should have, it was a smoke black 1969 Camaro SS with red racing strips and a blown 502 Merlin big-block pushing out 1500 hp. We talked about this car for a few hours, then Jeremy and Justin said that I am welcomed to stop by and hangout anytime, because I was the only one who could â€Å"hang with them†( drink as much and not pass out) at a party. After that night I started to hangout more and more with Jeremy and Justin drinking and getting to know each other, we started to become good friends. Intensifying As our friendship progressed, we started hanging out more and more, going to parties together, doing favors like borrowing money from each other, he would buy the beer one night and I would would buy the next night. This was about the time when we started to plan a trip we called the â€Å"Cali Cruise† witch was we would build and restore a 1981 Pontiac Trans AM. Then we would take two weeks off of work and drive up and down the coast of California, stopping to party along the way. Bonding This the stage were Jeremy and I becameShow MoreRelatedRelationship Analysis2354 Words   |  10 PagesApril 24, 2013 Relationship Analysis Project Relationships are the things that make human beings, which brings sense to life if these relationships make you feel happy or takes the desire to live away if these relationships are like a stone at your neck. From relationships, the whole fate of the person is determined. If he or she has pleasant relationships at work, in his or her family, in private life, such a person is considered to be happy. If relationships are not the things that bringRead MoreInterpersonal Relationships Analysis1607 Words   |  7 PagesInterpersonal Relationships Analysis This comprehensive analysis determines the concepts, components, and elements of interpersonal relationships. The concept of attraction foundations shows four different stages of attraction beginning with social and interpersonal communication skills forming a bond between two people. The social environment promotes building of interpersonal relationships for both the professional and private environments. The unique exchanges between interpersonal relationships involveRead MoreAnalysis of a Relationship Essay1304 Words   |  6 Pagesthey fell in love, and lived happily ever after. Reality is not that simple. Long-term relationships force couples to get to know each other, involve themselves in each others’ worlds, fight through the hard times, and eventually develop deeper connections as noted through distinctive stages of Knapp’s relationship model. Although I have dated the same person for over two years, our communication through relationship stages makes it see m as though I am now dating a different person than the one I metRead MoreInterpersonal Communication Relationship Analysis Essay2014 Words   |  9 PagesInterpersonal Communication May 19, 2011 Relationship Analysis When this assignment was given out, I instantly knew exactly what relationship I wanted to analyze: my ex-boyfriend’s and my relationship. It might sound like an odd relationship to choose, seeing as he is an ex, and it might not sound like a good starting point, but let me first say he is one of my best friends right now. Our relationship began like very few relationships do, on Facebook. In June of 2009, after I had been acceptedRead MoreCase Analysis : Counselor And Client Relationship2339 Words   |  10 Pagesand Client Relationship Similarities Solution-Focused Brief Therapy (SFBT) counselors and Reality Therapy (RT) counselors both strive towards creating a relationship with their clients. In regards to SFBT, Winbolt states (2014), â€Å"The relationship between therapist and client is critical; collaboration and a ‘robust’ working relationship are more important than theory and expertise.† In order for a SFBT counselor to have success with their client, they must first establish a relationship. WithoutRead MoreRegeneration Analysis: the Relationship of Rivers to One of His Patients1022 Words   |  5 PagesConsider the relationship of Rivers to one of his patients (e.g., Prior, Burns, Sassoon). What challenges does the patient present to Rivers and does Rivers overcome those challenges? As Rivers is a psychiatrist at Craiglockhart, his perceptions of the world are altered by the patients that he treats. Characters such as Prior, Burns and Anderson influence the doctor, but the person who changes Rivers the most is Sassoon, the author of the declaration. Sassoon challenges Rivers on a personal levelRead MoreChildrens Relationship with Classmates: a Comprehensive Analysis of Friendship Nominations and Liking1732 Words   |  7 PagesChildren s Relationship with Classmates: A Comprehensive Analysis of Friendship Nominations and Liking Psychological Profile: Subject is young male 7 years old (my nephew), will be 8 years old January 1st, 2006. Height is approximately 4ft 1 inches and weight is roughly 58lbs. Olive toned skin complexion, brown short hair, and big brown eyes, with a devilish smile. The subject has a personality that constantly changes based on the people in his surroundings. More playful and rough withRead MoreAn Analysis of the Relationship Between Aziz and Fielding in A Passage to India1915 Words   |  8 Pagesinsecurity while trying to befriend them. I will argue that Aziz tries to initiate, and sustain lasting personal relationships with the English, and fails to do so with all three of his subjects, Mrs. Moore, Ms. Quested, and Dr. Fielding; also I will attempt to reveal the novels latent, transgressive sexuality motivating Dr. Azizs advances towards Dr. Fielding; and how the relationship attempted with Mrs. Moore was nothing more then the love of the idea of a perfect friendship. These theories onceRead MoreAn Analysis of the Factors of Successful Implementation of Customer Relationship Management in Chain of Supermarkets in the United Kingdom2140 Words   |  9 PagesAn analysis of the factors of successful implementation of customer relationship man agement in chain of supermarkets in the United Kingdom 1. Introduction Today, more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature, many companies are trying to establish their own CRM system for helping them to connect new customers and boost oldRead MoreA Paper Work of Customer Relationship Management of Tesco, and an Analysis of Consumer Behaviour, Business Environment and Pestel .4053 Words   |  17 PagesABSTRACT This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since

Writers on Words 20 Favorite Quotations About Words

Speaking for all writers, the Irish dramatist Samuel Beckett once said, Words are all we have. Its no surprise, then, that over the centuries writers have often reflected on the nature and value of words—their hazards and pleasures, limitations and possibilities. Here are 20 of those reflections. Enjoying WordsWords should be an intense pleasure, just as leather should be to a shoemaker. If there isnt that pleasure for a writer, maybe he ought to be a philosopher.(Evelyn Waugh, The New York Times, November 19, 1950) Creating WordsGive the people a new word and they think they have a new fact.(Willa Cather, On Writing: Critical Studies on Writing as an Art, 1953) Living With WordsWords are not as satisfactory as we should like them to be, but, like our neighbors, we have got to live with them and must make the best and not the worst.(Samuel Butler, The Note-Books of Samuel Butler, edited by Henry Festing Jones, 1912) Influencing WordsI fell in love—that is the only expression I can think of—at once, and am still at the mercy of words, though sometimes now, knowing a little of their behaviour very well, I think I can influence them slightly and have even learned to beat them now and then, which they appear to enjoy. I tumbled for words at once. . . . There they w ere, seemingly lifeless, made only of black and white, but out of them, out of their own being, came love and terror and pity and pain and wonder and all the other vague abstractions that make our ephemeral lives dangerous, great, and bearable.(Dylan Thomas, Notes on the Art of Poetry, 1951) Slipping on WordsNo one means all he says, and yet very few say all they mean, for words are slippery and thought is viscous.(Henry Adams, The Education of Henry Adams, 1907) Picturing WordsHere, therefore, is the first distemper of learning, when men study words and not matter; . . . for words are but the images of matter; and except they have life of reason and invention, to fall in love with them is all one as to fall in love with a picture.(Francis Bacon, The Advancement of Learning, 1605) Mastering WordsWhen I use a word, Humpty Dumpty said in rather a scornful tone, it means just what I choose it to mean—neither more nor less.The question is, said Alice, whether you can make words m ean so many different things.The question is, said Humpty Dumpty, which is to be master—thats all.(Lewis Carroll, Alices Adventures in Wonderland and Through the Looking Glass, 1865) Striking WordsUttering a word is like striking a note on the keyboard of the imagination.(Ludwig Wittgenstein, Philosophical Investigations, 1953) Judging WordsNo word can be judged as to whether it is good or bad, correct or incorrect, beautiful or ugly, or anything else that matters to a writer, in isolation.(I.A. Richards, The Philosophy of Rhetoric, 1936) Destroying With WordsAnd a word carries far—very far—deals destruction through time as the bullets go flying through space.(Joseph Conrad, Lord Jim, 1900) Giving WordsWords arent only bombs and bullets—no, theyre little gifts, containing meanings.(Philip Roth, Portnoys Complaint, 1969) Building With WordsAs a rhetorician, I loved only words: I would raise up cathedrals of words beneath the blue gaze of the word sky. I wo uld build for thousands of years.(Jean-Paul Sartre, The Words, 1964) Conceiving WordsWords are tools which automatically carve concepts out of experience. The faculty of recognizing objects as members of a class provides the potential basis for the concept: the use of words at once actualizes the potentiality.(Julian S. Huxley, The Uniqueness of Man, 1937) Producing WordsBut words are things, and a small drop of ink,Falling like dew, upon a thought, producesThat which makes thousands, perhaps millions, think.(Lord Byron, Don Juan, 1819-1824) Choosing WordsThe difference between the almost-right word the right word is really a large matter—its the difference between the lightning-bug the lightning.(Mark Twain, letter to George Bainton, October 15, 1888) Manipulating WordsThe basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.(Philip K. Dick, How to Build a Univers e That Doesnt Fall Apart Two Days Later, 1986) Masking WordsWords are really a mask. They rarely express the true meaning; in fact they tend to hide it.(Hermann Hesse, quoted by Miguel Serrano, 1966) Combining WordsWords—so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become, in the hands of one who knows how to combine them!(Nathaniel Hawthorne, Notebooks, May 18, 1848) Lasting WordsWhat words say does not last. The words last. Because words are always the same, and what they say is never the same.(Antonio Porchia, Voces, 1943, translated from the Spanish by W.S. Merwin) Final WordsPolonious: What do you read, my lord?Hamlet: Words, words, words.(William Shakespeare, Hamlet, 1600) Next: Writers on Writing: Further Reflections on Words

Michael Manley and Rastafarianism Essay - 3781 Words

Michael Manley and Rastafarianism Jamaica and it’s people have been involved in a constant struggle for prosperity. After gaining independence from Britain on August 6, 1962, Jamaica attempted to flourish under a democratic system of their own. The formation of the People’s National Party and the Jamaica Labor Party marked the beginning of this movement. During this time of exploration, Rastafarians residing in Jamaica were faced with little political support. Government objectives and reform were generally not concerned with the plight of the Rastafarians, and they were treated as a group of vigilantes. Michael Norman Manley, Prime Minister of Jamaica from 1972-1980 and 1989-1992, was the first political figure to provide support†¦show more content†¦Norman Manley was the original founder of the PNP, chief minister of Jamaica from 1955-1959, and prime minister from 1959-1962. With the 1972 election quickly approaching, the PNP began campaigning for Manley. It was at this time that they set two primary goals: 1. Not to rock class coalition 2. To gain support of the traditional Christian community and the Rastafarian community. One Jamaican historian said, The reality of the Rasta’s cannot be ignored by the politicians: their voice is the voice of the people and the success or failure of Jamaican leaders henceforth must grapple with the power of these modern day John the Baptists whose voices call out from the electronic wilderness. (rg pg 174) With these goals in mind, Manley began to attend rallies, and speak about promised election pledges. These pledges were critical to his campaign because they represented many hopes of the Rastafarians. Among the stated pledges were: legislation requiring parliamentarians to declare their assets publicly annually in order to counter corruption; a fixed formula for the distribution of government jobs to end victimization; permanent voter registration centers and voting rights for 18-20 year olds; Parliament to be restored as the center of government activity; no electioneering and government by promises. The PNP would tell the truth. (dsij pg. 67) When appearing at these rallies, Max Romeo, Clancy Eccles, and Bob Marley oftenShow MoreRelatedBob Marley1577 Words   |  7 Pages(Edwards 1592). In 1930 Ras Tafari was crowned emperor of Ethiopia and baptized with the name Haile Selassie. From that moment on the Rastafarians of Jamaica would recognize the king of Ethiopia as the living messiah. The religion of Rastafarianism was meant to empower Jamaica’s black population by reflecting heavily on African heritage and believed that the western society was today’s kingdom of Babylon, a corrupt city that profited from the oppressed. Part of the Rastafarian faith wasRead More Reggae: The Music of Protest Essay2358 Words   |  10 Pageshave deeper meanings which are about an extraordinary philosophy, Rastafarianism and political messages mostly about colonialism and corruption in governments. Reggae music which is evolved before the end of 1960s in Jamaica, has been used as an efficient form of protest against slavery, poverty and corruptions in government; and Bob Marley, the legend of reggae, had very important role in spreading the ideology of Rastafarianism and giving humanitarian messages to the world. Reggae is a style ofRead MoreA Sociological View of Rastafarianism3718 Words   |  15 Pagesas a sect, a minor detail on the fringes of the society it never wanted to represent. Rastfarianism is such a sect. The differences between Rastafarianism and a normal mainstream religion are numberless, including: no set membership, no authoritative leader, no offices of authority, no trained clergy and no involvement with the world as a whole. Rastafarianism is based upon an underrepresented minority which needed hope in the face in utter demise. According to Max Weber, religion emerges to satisfyRead More A Sociological View of Rastafarianism Essay3688 Words   |  15 Pagesas a sect, a minor detail on the fringes of the society it never wanted to represent. Rastfarianism is such a sect. The differences between Rastafarianism and a normal â€Å"mainstream† religion are numberless, including: no set membership, no authoritative leader, no offices of authority, no trained clergy and no involvement with the world as a whole. Rastafarianism is based upon an underrepresented minority which needed hope in the face in utter demise.   Ã‚  Ã‚  Ã‚  Ã‚  According to Max Weber, religion emergesRead MoreMisconceptions of Rastafarianism2637 Words   |  11 PagesSam Cook 12/1/2012 Rhetoric of Reggae Tuna (Professor Snider) Common Misconceptions of the Rastafarian People When an average person hears the word Rastafarianism, several things come to mind. Some examples would be the stereotypical images of dreadlocks (long braids or natural locks of hair), the smoking of ganja (marijuana), the busy streets of Trenchtown, and the reggae rhythms of the one and only Bob Marley. Unfortunately, those things are not necessarily the makings of what truly embodiesRead MoreEssay on Hip-hop, Reggae, and Politics5105 Words   |  21 Pagesthe island. Reggae music holds a political and social cohesiveness through religion compared to hip-hop that stays together through the culture it developed. Rastafarianism has a dominant influence within reggae music and, â€Å"there are intensely religious and deeply spiritual aspects of reggae’s religious base.†(Salmon). Rastafarianism, as well as the drumming of the Maroons predates reggae music, but their influence is strong. Rastafarians believe that the former Ethiopian Emperor Haile SelassieRead MoreEssay about Jamaican Patois4705 Words   |  19 Pageswill make the language more respected. The other argument is saying that it will just strengthen the misconception that Creole is inferior to Standard English. In Jamaica, in addition to the Jamaican patois of the roots, the development of Rastafarianism has caused Rastas to develop a language and vocabulary of their own (Nicholas, 1996, p.38), and for the purpose of this paper it will be referred to as Rasta talk. The Rastafarian speech has also been referred to assoul language,ghetto languageRead MoreRastafarian79520 Words   |  319 Pagesus to survive and thrive This page intentionally left blank Foreword One of the most useful things about Ennis Edmondss Rastafari: From Outcasts to Culture Bearers is that it correctly traces the connection between the emergence of Rastafarianism and the history of resistance and black consciousness that has been part of the Jamaican experience for years. The truth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejectsRead More Bob Marley Essay3397 Words   |  14 Pagesyears before and after their independence. By staying away from the malevolent competitive battles of the actual and possible political leaders, he could attract a group of followers that others could not amass. ?As former Jamaican prime minister Michael Manley has noted, ?Marley took what was a subculture in Jamaica and elevated it to a dominant culture?[He] took a folk art and he elevated it into a universal language of communication.? Perhaps the expansion of black culture was even more importantRead More Discontent Expressed through Blues, Jazz, Reggae, and Hip-hop5489 Words   |  22 Pagesviolence that plagues the streets of that small island. Politicians felt it necessary to draw support and safety from gunmen, who were in turn protected from the law by the politicians. With the elections in the 1970s, and the competition between Michael Manley (Peop les National Party) and Edward Seaga (Jamaican Labor Party), the violence increased. The United States embraced Seaga and the JLP, and in an attempt to prevent another chance at democratic socialism, the CIA supplied weapons to guarantee

Collaborations in Textile and Clothing Sector MyAssignmenthelp

Questions: 1. What are some of the challenges for the Welspun group as it continues on its path of growth through globalization? 2. Are the high growth rates sustainable? If Yes, what will be the key success factory for the group? In no, What should be futures strategy? 3. Can the groups growth strategy serve as a role model for companies elsewhere? How and under what conditions? 4. What will be the one single factor that has had the biggest impact on the groups high growth trajectory? Answers: 1. Most of the companies have their origin in Japan, US and Europe and now looking expanding their operations to take advantage of cheap labor and newer markets preferable South-east Asia. However, Welspun has its origin in India, Asia and is expanding to countries worldwide. One of the most important challenge of this expansion and globalization is increasing compliance and quality policies, environmental guidelines, labor laws, and anti-money laundering rules in developed nations. For instance, it is a well-known fact that labor conditions in these Asian countries like Philippines, India, Malaysia, and Indonesia to name a few are quite pathetic and some also employs child labor to keep the costs low. However, US clients have very strict compliance polices for their suppliers and suppliers has to mandate it. Welspun does not have experience of such rules and this is a reason Target has stopped doing business with Welspun due to the quality problems and false claims made by the Welsp un. Soon after this incidence, Walmart also stopped selling Welspun towels in its stores because they were not made of authentic Egyptian cotton. Walmart has filed case against Welspun and also refunded the money to its customers who had purchased such products (https://www.bloomberg.com/news/articles/2016-11-14/bed-bath-beyond-stops-selling-welspun-sheets-after-controversy ). However, Walmart is selling other products of Welspun. The biggest challenge for Welspun is now to meet the quality requirements of its clientele otherwise it credibility will further go down and it find itself difficult to comeback. Moreover, it is growing at a rapid rate both by exploring new markets as well as by acquiring and merging with established brands. It is now facing stiff International competition worldwide after getting attention due to rapid growth. Another challenge that company has is to improve its credibility and reputation after Walmarts issue. Also, it had setup a facility in US near its major customers and those customers have now stopped the business not fully but partially. Also, New York is quite expensive city and cost structures, labor is quite expensive. Brand recognition, rising cost of compliance and local requirements of each country are some of the other challenges as it will continue to expand. 2. Such high growth rates are sustainable only if the company is able to maintain its quality and core values and does lose focus while expanding. However, 2 of its major clientele Target and Walmart had stopped some part of their business with Welspun due to quality issues. This means that Welspun has expanded at a very rapid rate and unable to maintain its focus and quality. Also, as the company is also diversified into other products, existing customers are perceiving that Welspun is not giving proper attention to its textile business which is creating quality issues. During such challenging times, such high growth rates are not sustainable. Instead of focusing on the growth rate, Welspun should focus on getting its clientele like Walmart and Target back by improving the quality of its products and signing more strict contracts having clause of penalty with such customers. Future strategy of the company should be to get the lost customers back by improving its quality and if it is successful in doing so, once again it will witness decent growth levels due to improved credibility and reputation. The focus strategy should focus on below points: Clearly defining future priorities like expanding into newer markets, product diversification or getting the lost clientele back (Soni, 2016). Once the company has define the priority, it should create appropriate plan to put it into action. It needs to decide whether it should continue to grow by using Merger and acquisitions approach as in past or focus on growing organically. Acquisitions sometimes lead to loss of focus as monitoring too many companies will be difficult to monitor and has risk of tarnishing the reputation of the company and Welspun cannot afford to take such risks after a couple of events in past (Kar, 2015). 3. Absolutely, the groups growth serves as a role model for the companies worldwide. The rapid growth becomes possible at the Welspun due to its knowledge of the markets and venturing into new geographies and new products at the right time. It has diversified itself by launching new products and by exploring new geographies simultaneously which could be a risky proposition for any company. It started with textile business and soon ventures into pipes, energy, steel and Infrastructure sector. Diversifying and scaling together is not easy process and requires superior leadership skills. Welspun supplies it products to more than 50% of the global retailers and has clients like Macys, J C Penny As the sales were rising in US, it had setup a plant in US in New York although it had to pay a huge cost to setup a plant in such expensive place. However, it helped company to gain the confidence of its clients and better understand their requirement and quickly fulfill their requirements by reducing lead times. Besides organic growth, it also dared to merge, acquire and entered into joint venture with companies worldwide aligned with its motto of Dare to commit and become a known name quickly. Some of the examples are as below: It had entered into joint venture with Vincenzo Zucchi of Italy for terry fabric bath robes and quickly acquired the market intelligence and right expertise needed for the Bath robes markets. Welspun Zuchi has now plant setup plant in India with finest technology and supplies superior world class quality bath robes in more than 34 countries (Cavusgil, Rammal, Freeman, 2011). It also entered into joint venture with Mannesmann DEMAG, German company for pipes. With this joint venture, it not only acquired world class German technology, it also acquired the global established clients like Saudi Aramco, Shell, ONGC, Unocal, Exxonmobil to name a few (Prasad, 2004). It acquired 76% stake in Sorema, Portugal based firm exclusively for marketing of products in Portugal and Spain. Sorema is a leader in shower curtains and bath rugs. 4. Deep Understanding of the global markets and foray into numerous products had the biggest impact on the aggressive growth path of the Welspun. It started in textiles business, increased its presence in bath rugs, curtain showers, foray into pipes, energy and infrastructure sectors and also developed capability to manufacture carpets. This extensive product mix has helped the company to climb to the new heights quickly. Not only this, Company is always at the forefront in adopting a new technology be it in its manufacturing processes or its company internal processes. It has signed a deal with HP, 100 million US dollars contract where HP will be developing IT solutions, implementing ERP and providing support to the company. In terms of its manufacturing technology, it had signed partnerships and joint ventures with numerous companies like Mannesmann DEMAG, Dystar, Archroma, Huntsman textiles, Tsudakoma, Picanol helped the Welspun to get access to superior technology without reinventing the wheel and also saved lot of resources and time (Hansen, 2007). Joint ventures, Collaborations, Merger and acquisitions with established brands helped the Welspun to get quicker access to new geographies, new markets and new clientele quickly. Having a joint venture with Italian firms for bath robes and then shifting the plant for bath robes manufacturing at a cheaper place in India helps the company to save a cost. These strategies help Welspun to mark is presence globally in a very less time. Strong leadership that have deep knowledge of markets and also have risk taking ability also helped the company to grow at very rapid rate. Leadership have acquired the right company at the right time and thus acquiring capabilities necessary for the Welspun to grow further and acquire larger markets (Gahlaut, 2008). Lastly, its flagship businesses are Textiles and pipes and each of which needs a cyclical raw material which is cotton and steel respectively. It also helped the organization to develop hedging strategy. Reference Cavusgil, S. T., Rammal, H., Freeman, S. (2011). International business: the new realities. Pearson Higher Education AU. Gahlaut, V. (2008). India-Rising power in International MA. Hansen, M. W. (2007). Outward foreign direct investment from India: theory and evidence.Centre for Business and Development Studies Working Paper, (8). https://www.bloomberg.com/news/articles/2016-11-14/bed-bath-beyond-stops-selling-welspun-sheets-after-controversy Kar, M. (2015). The Role of Foreign Collaborations in the Textile and Clothing Sector. InThe Indian Textile and Clothing Industry(pp. 69-82). Springer India. 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